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Sweet Chemistry, Inc.

Sponsored · Exhibit 01 · Peptide Duo Hero

Two bottles. One routine. Same peptide idea.

Every Sweet Chemistry formula carries 3% Matrikynes® Peptides, so the Hydra-Cream and Hydra-Serum you layer together start from the same place. Use each on its own or stack them for compounding results.

Pick the Duo that fits your skin and your routine.

Hydra-Cream + Hydra-Serum Max Repair System Duo
Two bottles. Same peptide idea.

3%

Matrikynes® Peptides in Every Formula

SWEETCHEMISTRY.COM

Hydra-Cream + Hydra-Serum Duo

Shop Systems
Format
Product hero
Persona
Shoppers deciding between a cream and a serum
Reason to buy
Peptides in every formula
Funnel stage
Top of funnel
Product
Hydra-Cream + Hydra-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. A single number on a clean product shot lets a cold audience grasp the shared formula idea fast.

Tests. Whether the 3% peptide number alone stops the scroll.

Sweet Chemistry, Inc.

Sponsored · Exhibit 02 · Routine Menu Card

Your routine, written like a menu.

Our bottle is made of carefully crafted low-weight Italian glass and uses an average of 87% less plastic by mass than plastic airless packaging. Inside the Lipid-Cream + Oil-Serum Duo, every formula carries 3% Matrikynes® Peptides.

Layer a cream over a serum, your way.

Today's menu: peptides, glass, repair

Lipid-Cream + Oil-Serum Max Repair System Duo

  • 3% Matrikynes® Peptides in every formula
  • 87% less plastic by mass
  • Free 45-day returns
  • Free shipping on all domestic orders
Lipid-Cream + Oil-Serum Max Repair System Duo

SWEETCHEMISTRY.COM

Lipid-Cream + Oil-Serum Duo

Shop Systems
Format
Menu-card split, product photo
Persona
Detail-minded shoppers who read the label before they buy
Reason to buy
Less plastic, protected actives
Funnel stage
Middle of funnel
Product
Lipid-Cream + Oil-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. A menu card turns spec-sheet facts into something scannable in a feed.

Tests. Whether packaging and policy facts pull middle-funnel clicks.

Sweet Chemistry, Inc.

Sponsored · Exhibit 03 · First Order Seal

Start with 15% off your first order.

Elasticity Reinforcing Hydra-Cream is $148.00. It is for combo to dry skin or for humid days where you want less emollience, quick absorption and dry down. Sign up and take 15% off your first order.

Free 45-day returns, no questions asked.

Elasticity Reinforcing Hydra-Cream
15% off your first order

First order? Take 15% off.

Elasticity Reinforcing Hydra-Cream $148.00

SWEETCHEMISTRY.COM

15% off your first order

Shop Now
Format
Offer on product photo
Persona
First-time visitors who want a cream for combo-to-dry skin
Reason to buy
15% off your first order
Funnel stage
Bottom of funnel
Product
Elasticity Reinforcing Hydra-Cream
Lands on
Landing page

Why it should work. Offer and price sit together, so the click is an informed one.

Tests. Offer-first creative against product-first creative at the bottom of the funnel.

Sweet Chemistry, Inc.

Sponsored · Exhibit 04 · Oil-Serum Inside

What is actually in a waterless serum?

Barrier Repairing Oil-Serum is waterless, built with powerful actives and efficacious botanicals each at a minimum of 6%. Like every Sweet Chemistry formula, it carries 3% Matrikynes® Peptides.

Read the list. Then take the quiz.

Barrier Repairing Oil-Serum
What's actually in the Oil-Serum
  1. 1Waterless serum
  2. 2Powerful actives
  3. 3Botanicals at a minimum of 6% each

SWEETCHEMISTRY.COM

Inside the Oil-Serum

Take the Quiz
Format
Product photo, ingredient chips
Persona
Ingredient readers who compare labels before buying
Reason to buy
Peptides in every formula
Funnel stage
Middle of funnel
Product
Barrier Repairing Oil-Serum
Lands on
Landing page

Why it should work. Numbered chips make the formula claim readable at a glance.

Tests. Whether ingredient-led creative beats lifestyle creative for readers who research.

Sweet Chemistry, Inc.

Sponsored · Exhibit 05 · Duo Pairing Collage

Mix a cream with a serum. Then subscribe.

Subscriptions are now available for Max Repair System Duos at 20% off every order. Pair a Hydra-Cream or Lipid-Cream with a Hydra-Serum or Oil-Serum, and the routine ships on the delivery cadence you prefer.

Four pairings. One 20% saving.

Hydra-Cream

Hydra-Cream

Lipid-Cream

Lipid-Cream

Oil-Serum

Oil-Serum

Pick a pair. Save 20%.

Max Repair System Duos

SWEETCHEMISTRY.COM

Max Repair Duos, 20% off

Shop Systems
Format
Three-photo collage
Persona
Shoppers curious which cream and serum pairing fits them
Reason to buy
Subscribe and save
Funnel stage
Middle of funnel
Product
Hydra-Cream + Oil-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. Three Duo shots show the range, and the subscription saving gives a reason to act.

Tests. Whether range-led creative lifts subscription interest.

Sweet Chemistry, Inc.

Sponsored · Exhibit 06 · Upcycled Peptides

Upcycled peptides. Lighter packaging.

Sweet Chemistry formulas contain 3% Matrikynes® polypeptides derived from natural extracellular matrix. Our packaging uses 87% less plastic and protects our actives so you get the performance you expect.

Two choices, made before the bottle ships.

Complete Max Repair System
87% less plastic

Upcycled, not wasted

SWEETCHEMISTRY.COM

Less plastic, protected actives

Learn More
Format
Full-bleed photo
Persona
Shoppers who care how skincare is made, not just how it feels
Reason to buy
Less plastic, protected actives
Funnel stage
Top of funnel
Product
Complete Max Repair System
Lands on
Landing page

Why it should work. Origin and packaging facts give a cold audience a reason to care beyond the shelf.

Tests. Sourcing-led story against result-led story at the top of the funnel.

Sweet Chemistry, Inc.

Sponsored · Exhibit 07 · Subscribe Seal

Never run out of your routine.

The Hydra-Cream + Hydra-Serum Max Repair System Duo is $275.00. Subscribe to save 20% every time, shipped at the delivery cadence you prefer, and update or cancel by signing into your Sweet Chemistry account.

Save 20% on every recurring order.

Hydra-Cream + Hydra-Serum Max Repair System Duo
Subscribe & Save 20% On Every Order

Subscribe once. Save 20% every order.

Hydra-Cream + Hydra-Serum Max Repair System Duo $275.00

SWEETCHEMISTRY.COM

Duo subscription, 20% off

Shop Systems
Format
Offer on product photo
Persona
Repeat buyers who want a routine on autopilot
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Hydra-Cream + Hydra-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. Price, saving and flexibility are all in one frame for someone ready to buy.

Tests. Subscription seal against first-order seal for warm audiences.

Sweet Chemistry, Inc.

Sponsored · Native 01 · Quiz Notes

Notes to self, from the skin quiz.

Answer 5 quick questions and get matched to your custom Max Repair routine with confidence. The Sweet Chemistry skincare quiz is 30 seconds from start to your match.

Your skin has its own needs.

Complete Max Repair System

Notes

Notes from my 30-second skin quiz

  • Answer 5 quick questions
  • Get matched to a routine
  • Humid? Hydra-Serum on its own
  • Dry? Layer a cream on top

SWEETCHEMISTRY.COM

Skin Quiz: 30 Seconds

Take the Quiz
Format
Notes app over product photo
Persona
Shoppers unsure which Sweet Chemistry product to start with
Reason to buy
30-second skin quiz
Funnel stage
Top of funnel
Product
Complete Max Repair System
Lands on
Landing page

Why it should work. A phone-notes look reads like a friend's tip, not an ad.

Tests. Whether quiz-led native creative lowers the cost of a top-funnel click.

Sweet Chemistry, Inc.

Sponsored · Native 02 · Humid Day Chat

Which cream for humid days? Asking for my shelf.

Elasticity Reinforcing Hydra-Cream is for combo to dry skin or for humid days where you want less emollience. Elasticity Reinforcing Lipid-Cream is for drier days where you want more glow and emollience.

Both carry 3% Matrikynes® Peptides.

Skincare group chat

Which cream for humid days?

Elasticity Reinforcing Lipid-Cream

Hydra-Cream. Less emollience, quick absorption.

And for drier days?

SWEETCHEMISTRY.COM

Hydra-Cream or Lipid-Cream?

Shop Now
Format
Message thread with photo
Persona
People choosing between two creams for changing weather
Reason to buy
Peptides in every formula
Funnel stage
Top of funnel
Product
Elasticity Reinforcing Lipid-Cream
Lands on
Landing page

Why it should work. A group-chat question is how people actually decide between two creams.

Tests. Whether a conversational hook beats a product hook for cream shoppers.

Sweet Chemistry, Inc.

Sponsored · Native 03 · Serum Poll

Humid day or dry day? Pick your serum.

Barrier Repairing Hydra-Serum is perfect on its own for oily skin or in hot and humid climates, or as a lightweight underlayer beneath our creams. Barrier Repairing Oil-Serum is waterless, with powerful actives.

Not sure? The quiz takes 30 seconds.

Hydra-Serum
Oil-Serum

Humid day or dry day?

Hydra-SerumOil-Serum

SWEETCHEMISTRY.COM

Hydra-Serum or Oil-Serum?

Take the Quiz
Format
Stories poll
Persona
Serum shoppers who can't tell which one suits their climate
Reason to buy
30-second skin quiz
Funnel stage
Middle of funnel
Product
Barrier Repairing Hydra-Serum
Lands on
Landing page

Why it should work. A story poll invites a tap and sorts people into the right serum.

Tests. Whether a two-option poll raises click-through against a single-product ad.

Sweet Chemistry, Inc.

Sponsored · Native 04 · Sunday Shelfie

Sunday evening shelfie, Duo edition.

Lipid-Cream + Hydra-Serum Max Repair System Duo: 4.9 out of 5 from 49 reviews. Many customers expressed satisfaction with the lightweight and nourishing texture of the Lipid-Cream.

Read the 49 reviews yourself.

Lipid-Cream + Hydra-Serum Max Repair System Duo
RecentsSunday
evening
Edit

Shelfie: 4.9 stars, 49 reviews

SWEETCHEMISTRY.COM

4.9 rating from 49 reviews

Shop Now
Format
Camera-roll share
Persona
Review readers who check ratings before they buy
Reason to buy
49 reviews, 4.9 rating
Funnel stage
Middle of funnel
Product
Lipid-Cream + Hydra-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. A camera-roll look makes a review count feel like a casual share.

Tests. Whether a rating-led native post outperforms an offer for people comparing.

Sweet Chemistry, Inc.

Sponsored · Exhibit 08 · Complete System Chips

Everything in one routine, tuned to your climate.

The Complete Max Repair System is for those who want a fully customizable routine, ideal for frequent travelers and shifting climates. Take 15% off your first order and try it with free 45-day returns.

Free 45-day returns, no questions asked.

Complete Max Repair System
What's in the Complete system
  1. 1Hydra-Cream
  2. 2Lipid-Cream
  3. 3Hydra-Serum
  4. 4Oil-Serum

SWEETCHEMISTRY.COM

Complete Max Repair System

Shop Systems
Format
Product photo, ingredient chips
Persona
Frequent travelers who want one adaptable skincare routine
Reason to buy
15% off your first order
Funnel stage
Bottom of funnel
Product
Complete Max Repair System
Lands on
Landing page

Why it should work. Numbered chips show the whole system, and the first-order offer lowers the risk.

Tests. Whether the full-system pitch converts warm travelers.

Sweet Chemistry, Inc.

Sponsored · Meme 01 · Peptide Upgrade Drake

Singular peptides? Time for an upgrade.

Upgrade from singular peptides to 315 ECM-Extracted peptides. Barrier Repairing Hydra-Serum uses 315+ bioactive peptides, the same signals your skin sends itself to rebuild.

Meet the serum behind the upgrade.

Singular peptides vs 315

Drake Hotline Bling meme about Sweet Chemistry, Inc.

Singular peptides

315 ECM-Extracted peptides

Sweet Chemistry, Inc.

SWEETCHEMISTRY.COM

315+ bioactive peptides

Shop Now
Format
Meme template, product swapped in
Persona
Skincare fans who already know what a peptide is
Reason to buy
Peptides in every formula
Funnel stage
Top of funnel
Product
Barrier Repairing Hydra-Serum
Lands on
Landing page

Why it should work. A familiar meme format makes a technical claim easy to get.

Tests. Whether humor carries a peptide-count message.

Sweet Chemistry, Inc.

Sponsored · Meme 02 · New Serum Shelf

The shelf has room for one more.

Add the Oil-Serum to your routine and subscribe to save 20% every time, shipped at the delivery cadence you prefer. Update or cancel by signing into your Sweet Chemistry account.

Lipid-Cream + Oil-Serum, on repeat.

New serum, same shelf

Distracted Boyfriend meme about Sweet Chemistry, Inc.

Barrier Repairing Oil-Serum

Me, with a shelf that is already full

The serum I already own

Sweet Chemistry, Inc.

SWEETCHEMISTRY.COM

Subscribe and save 20%

Shop Systems
Format
Meme template, product swapped in
Persona
Routine builders tempted by a second serum
Reason to buy
Subscribe and save
Funnel stage
Middle of funnel
Product
Lipid-Cream + Oil-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. The meme gives a low-pressure way to introduce the Oil-Serum and the subscription saving.

Tests. Humor-led subscription creative for people who already own a serum.

Sweet Chemistry, Inc.

Sponsored · Meme 03 · Cream Weather Check

Hydra or Lipid? Check the weather.

Elasticity Reinforcing Hydra-Cream is for combo to dry skin or for humid days: less emollience, quick absorption and dry down. Elasticity Reinforcing Lipid-Cream is for drier days with more glow.

Still stuck? The quiz takes 30 seconds.

Hydra or Lipid? Check the weather.

Two Buttons meme about Sweet Chemistry, Inc.

Hydra-Cream: humid days

Lipid-Cream: drier days

Me, checking the weather

Sweet Chemistry, Inc.

SWEETCHEMISTRY.COM

Pick your cream by weather

Take the Quiz
Format
Meme template, product swapped in
Persona
Cream shoppers who feel torn between two textures
Reason to buy
30-second skin quiz
Funnel stage
Middle of funnel
Product
Elasticity Reinforcing Hydra-Cream
Lands on
Landing page

Why it should work. The choice between two creams is a real one, and the meme names the deciding factor.

Tests. Whether a decision meme drives quiz clicks.

Sweet Chemistry, Inc.

Sponsored · Meme 04 · Four Levels Duo

Four levels of buying a Duo.

Subscriptions are now available for Max Repair System Duos at 20% off every order. Choose the Hydra-Cream + Hydra-Serum Duo, set your delivery cadence, and update or cancel by signing into your account.

Level four saves 20% each time.

Four levels of buying a Duo

Expanding Brain meme about Sweet Chemistry, Inc.

Buy one bottle

Buy a Max Repair System Duo

Subscribe to the Duo

Subscribe and save 20% on every order

Sweet Chemistry, Inc.

SWEETCHEMISTRY.COM

Four levels, one 20% saving

Shop Systems
Format
Meme template, product swapped in
Persona
Duo browsers weighing a one-off buy against a subscription
Reason to buy
Subscribe and save
Funnel stage
Bottom of funnel
Product
Hydra-Cream + Hydra-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. The escalating format walks a browser to the subscription in four beats.

Tests. Whether a humorous nudge converts warm Duo browsers.

Sweet Chemistry, Inc.

Sponsored · Meme 05 · Ultrasound Not Survey

Hot take: skincare should come with a study.

In an 8-week study, Hydra-Serum increased skin density by 15%, measured by ultrasound, using 315+ bioactive peptides, the same signals your skin sends itself to rebuild. Not just a customer survey.

Change our mind? Read the study.

Skin density, tracked by ultrasound

Change My Mind meme about Sweet Chemistry, Inc.

Skin density: tracked by ultrasound, not just a survey

Sweet Chemistry, Inc.

SWEETCHEMISTRY.COM

Tracked by ultrasound

Learn More
Format
Meme template, product swapped in
Persona
Skeptical shoppers who want evidence before they buy
Reason to buy
Survey-tracked skin results
Funnel stage
Top of funnel
Product
Barrier Repairing Hydra-Serum
Lands on
Landing page

Why it should work. A debate-style sign invites skeptics to engage with the study claim.

Tests. Whether an evidence-led meme earns more engagement than a product shot.

Sweet Chemistry, Inc.

Sponsored · Meme 06 · Glass Over Plastic

Strong bottle. Light on plastic.

Despite being ultra-light, our bottle is made of carefully crafted low-weight Italian glass. It uses an average of 87% less plastic by mass than plastic airless packaging and is free of leachables like BPA and PFAS.

Skincare worth the hype, in glass.

Glass beats plastic airless

Buff Doge vs. Cheems meme about Sweet Chemistry, Inc.

Low-weight Italian glass, 87% less plastic

Plastic airless bottles

Sweet Chemistry, Inc.

SWEETCHEMISTRY.COM

Italian glass, less plastic

Shop Systems
Format
Meme template, product swapped in
Persona
Shoppers who read packaging claims as closely as ingredients
Reason to buy
Less plastic, protected actives
Funnel stage
Middle of funnel
Product
Lipid-Cream + Hydra-Serum Max Repair System Duo
Lands on
Landing page

Why it should work. The strong-versus-weak format makes a packaging comparison memorable without naming a competitor.

Tests. Whether packaging humor reaches shoppers who ignore ingredient copy.

Photography and product names belong to Sweet Chemistry, Inc. Every ad lands on a page in this package. Memes use real, recognizable templates with Sweet Chemistry, Inc. product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.