Sweet Chemistry, Inc., creator engine

Ten creators, one number to protect

A first roster for Sweet Chemistry: ten creators on the Max Repair line, seven videos each every week, paid on a capped scale.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Dry skin, one cream, one honest week

Illustrative: a creator films the Elasticity Reinforcing Hydra-Cream on a humid day, shows the texture on her hand and reads one approved line off the claims sheet.

Illustrative post

Summary

Creator engine summary
Roster	Ten creators, two added each week	Live count by week: 0, 2, 4, 6, 8, 10. The ramp takes six weeks.
Who	Skin-first creators, six personas	Dry, oily, dehydrated, frequent travelers and first-timers, each matched to one Sweet Chemistry product.
Production	7 videos per creator, every week	303 creator videos a month at ten creators, built from five formats on the Max Repair line.
Pay	Three bands, base pay up to a cap	Starter $300 base, $600 cap. Standard $500, $1,000. Premium $800, $1,500. All Proposed.
Bonus	Cap bonus, plus $50 flat past 100,000 views	Cap bonus: $300, $500, $700 by band. One $50 view bonus per creator per month, organic views only.
Compliance	Claims sheet plus a clear ad label	Creators quote only lines copied from sweetchemistry.com. A video outside the sheet is pulled before it posts.
Category rule	No skin outcomes beyond the brand's words	Skincare rule: results are attributed to Sweet Chemistry. A creator never promises them as her own.
Goal	$1 cost per 1,000 views	Proposed target. The simulator starts at $5.74, so the first job is moving the median video, not adding creators.
Report	Every Monday, by creator and format	Views, cost per 1,000 views, bonuses owed and what we learned. Daily CAC stays in the paid report.
Decision	Day ninety: keep, change or stop	The monthly ceiling is $15,000, bonuses excluded. At day ninety we decide whether the roster earns another quarter.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

History

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program to 100M monthly social impressions and the paid ad engine alongside it. The same playbook applies to Sweet Chemistry: many small tests, losers killed early, a hook library. I have not run skincare, so the claims sheet and category rules come from the brand's own words, not my guesses.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

46
reviews on one Max Repair Duo
The Hydra-Cream + Oil-Serum Max Repair System Duo carries 46 reviews at 4.8. Creators can show real use next to proof that already exists.
Published
49
reviews on the Lipid-Cream + Hydra-Serum Duo
It scores 4.9 from 49 reviews. That duo is a safe place for a first creator test to lean on proof shoppers can already read.
Published
15%
off a first order
The site offers 15% off your first order. Every creator video gets a simple offer to end on.
Published
20%
off every subscription order
Max Repair System Duos have subscriptions at 20% off every order, a clear reason to point repeat buyers to subscribe.
Published

Part 4 of 15

Principles

One variable per test
Each batch changes one thing: hook, product or setting. With seven videos per creator each week, we read results every Friday and kill losers early.
One number to protect
Cost per 1,000 views, target $1 (Proposed). The simulator starts at $5.74, so we protect the number before we add creators.
Claims come from the site
Creators quote only lines on the claims sheet, like 3% Matrikynes® in every formula. Anything else goes through the work channel before it posts.
Pay for output, cap the downside
Three bands from $300 to $800 base, caps of $600 to $1,500, and a monthly ceiling of $15,000 with bonuses excluded.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

MayaMon 8:30 AM
This week's brief: the Elasticity Reinforcing Lipid-Cream for drier days. One hook from the sheet, one setting, seven videos. End on 15% off your first order.
Got it. Shooting the first three at the bathroom sink tomorrow morning.
PriyaTue 11:15 AM
Can I say the Hydra-Serum fixed my barrier overnight? My skin felt calmer after two days and I want to show it.
No. Say what you did and how your skin felt, then read the sheet line: 3% Matrikynes® in every formula.
Report botAppMon 9:00 AM
Weekly report: seven videos per creator posted. Cost per 1,000 views is still above the $1 target. Best format: quiz to routine. Losers retired: two hooks.
MayaWed 2:40 PM
Draft sent back: the line about wrinkles is not on the claims sheet. Reshoot the last ten seconds and read an approved line while you hold the bottle.
Done. Reshot against the shelf and swapped the line. Uploading now.
JonahThu 6:20 PM
The humid-day Hydra-Serum video just passed 100,000 views. Comments keep asking which duo to start with.
Great. Pin the Skin Quiz link in the first comment and keep the hook the same for the next batch.
Review botAppThu 6:45 PM
Bonus logged: $50 flat for Jonah, organic views only. One view bonus per creator this month. Next check: cap bonus after the monthly total.
MayaFri 10:05 AM
Check before you post: ad label in the first line, no health claim outside the sheet, product named exactly. Shipping lines only for domestic orders until I confirm more.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Quiz to routine
“Skincare Quiz: 30 Seconds to Max Repair”
Screen-record the quiz, then cut to your shelf with the matching duo. Natural light, one take, no filters.
Brief 02
Dry-day cream swap
“Sweet Chemistry formulas contain 3% Matrikynes® polypeptides.”
Film at a bathroom sink in daylight: cream, oil-serum, texture on the back of your hand. Read the approved line once.
Brief 03
Subscription walkthrough
“Subscribe & Save 20% On Every Order”
Talk to camera at a desk with the duo in hand and the cart on screen. Show the offer exactly as the page lists it.
Brief 04
Return policy trust test
“Free 45-day returns, no questions asked”
Unbox, try the routine on camera for the first time, then hold the box up when you say the return line.
Brief 05
First order unboxing
“15% off your first order”
Hands-only unboxing of the duo, packaging close-up, then one swatch on skin. End on the first-order offer.

Every product line in a video comes off the claims sheet word for word, for example “3% Matrikynes® Peptides in Every Formula”, “Our packaging uses 87% less plastic and protects our actives so you get the performance you expect.”, “Free 45-day returns, no questions asked”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Skin-first routine creators
Short-video creators who already post routines, filtered on how they talk about dry, oily and dehydrated skin.
Reviewers of the Max Repair Duos
Shoppers behind the 46 and 49 reviews on the Duos are the warmest list. We reach out directly and promise only the pay bands.
Travel and routine niche
Frequent travelers fit the Complete Max Repair System and The Merino Essentials Bag, both written for shifting climates and trips.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on sweetchemistry.com, so first outreach is direct and nothing is promised beyond the bands.

Five filters, fewer each step

1Names their skin type
Says dry, oily or dehydrated on camera, so the product match is easy and honest.
2Reads a claims sheet
Passes a short test: quote one approved line and skip the rest.
3Shows real use
Past videos show daily routines, not one-time hauls.
4Can post seven a week
Holds seven videos a week through the ramp without recycling hooks.
5Clean disclosure
Labels partnerships clearly and has no active deal with a rival skincare brand.

Part 7 of 15

Who

Dry-skin routine fan
Loves a satin finish by day and layers extra emollience at night.
Likely product: Hydra-Cream + Oil-Serum Max Repair System Duo
Oily or humid-climate skin
Lives somewhere hot and humid and wants a light serum worn alone.
Likely product: Barrier Repairing Hydra-Serum
Easily dehydrated skin
Wants more glow and emollience on drier days.
Likely product: Elasticity Reinforcing Lipid-Cream
Frequent traveler
Shifting climates, so a fully customizable routine travels with her.
Likely product: Complete Max Repair System
First-timer
Just getting started and wants one cream plus a simple routine.
Likely product: Elasticity Reinforcing Hydra-Cream
Packs for the next trip
Shows the soft travel bag with a bottle and a routine inside.
Likely product: The Merino Essentials Bag

Left off, every time

Always left out: creators who promise skin outcomes the brand has not published, stage before-and-after edits, give medical advice, or speak for the organ waitlist campaign without approved wording. The skincare category rule applies to everyone.

Part 8 of 15

Twenty

Dry-skin creators who film a morning routine in daylight
Oily-skin creators who live in hot, humid cities
Creators with easily dehydrated skin who show drier-day routines
Frequent travelers who film packing and hotel-bathroom routines
Skin quiz reactors who try a routine in real time
Over-forty skincare fans who talk about texture, not miracles
Ingredient explainers who read labels without overclaiming
Minimalist routine creators who keep the shelf small
Sleep-routine creators who film nighttime wind-downs
Gift guide creators who build holiday lists
Science students who explain peptides in plain words
Packaging-aware creators who care about glass and less plastic
Men starting a first routine on camera
Creators who review subscriptions and recurring savings honestly
Slow-living creators who film bathroom shelves in natural light
Creators who change routines with the seasons
Parents who fit a short routine into a busy morning
Creators who layer a cream and a serum on their own skin
Shelf-organizer creators who show where each product lives
Creators who run honest return-policy and trust tests

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“3% Matrikynes® Peptides in Every Formula”
Any format; best as the spoken line in the dry-day cream swap.
“Sweet Chemistry formulas contain 3% Matrikynes® polypeptides derived from natural extracellular matrix.”
Captions and voiceover when explaining what is in the bottle.
“Our packaging uses 87% less plastic and protects our actives so you get the performance you expect.”
Unboxing videos, while showing the glass bottle.
“Free 45-day returns, no questions asked”
Return policy trust test and any first-try video.
“15% off your first order”
Closing line of the first order unboxing.
“Subscribe & Save 20% On Every Order”
Subscription walkthrough, on the Max Repair System Duos.

Never said

Each one with the reason it stays out.

Fixes your skin barrier overnight
A health outcome and a timeline the brand has not published in that form.
Better than any other cream on the market
A comparison against other brands. Creators never compare.
Guaranteed to remove wrinkles
A guarantee and an outcome promise. Only the brand's own wording is allowed, attributed to the brand.
Doctor recommended
Nothing collected from the site backs it up.
Find us at a store near you
No retailer or store was found on the site. Shoppers buy on sweetchemistry.com.
Works for every skin condition
Medical-sounding and unsupported. Creators describe their own routine and skin type only.

To confirm with the brand

Held until someone on the brand side signs off.

Free shipping on every order
The site words it both as every order and as domestic orders only. Confirm before any creator mentions shipping.
Subscribe & Save 15% On Every Order
Other pages list 20% off every order. Confirm which subscription discount is live before creators quote one.
Fine lines and deep wrinkles are visibly reduced by 3.7% and skin looks noticeably smoother in only 4 weeks.
The brand's own result wording. Confirm the study basis before a creator reads it aloud.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: for creators whose first batch proves skin type, hook and clean disclosure.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: for creators who hold steady output and pass the claims check every week.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: for creators whose videos keep reaching shoppers beyond their own followers.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, never stacked.
The view bonus pays per video: a flat $50 once a video passes 100,000 views.
Only organic views count. Paid boosts of the same video do not.
No bonus on any video that breaks the claims sheet or the skincare category rules.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Ten creators reach 1.8M views a month at $5.74 per 1,000 views against $1.00. To close the gap, 4.2% of videos go viral or the median hits 21,711 views. Both are Assumptions.

Program facts

Sweet Chemistry, Inc. creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Two creators live every week
The roster goes from 0 to 10 over six weeks. Each creator gets the claims sheet, five formats and a brief for one product.
Month 1
First hooks
Seven videos per creator each week. One variable per test, losers killed early. Pay starts in Starter at $300 base.
Month 2
Move the median
Winning hooks go into the hook library. Creators who hold output move to Standard: $500 base, $1,000 cap.
Month 3
Premium and paid
Top creators move to Premium: $800 base, $1,500 cap. The best organic videos start the path to paid, with the creator's say.
Day 90
Keep, change or stop
We read cost per 1,000 views against the $1 target and set the next roster. If $5.74 has not moved, formats change first.
Monthly ceiling
$15,000 at the top cap
All ten creators at the top cap cost $15,000 a month, bonuses excluded. That is the most this roster can cost on the Proposed bands.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Report

Every Monday you get one page: views by creator and format, cost per 1,000 views against the $1 target, bonuses owed and the one thing we learned.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Quiz to routine	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Dry-day cream swap	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Subscription walkthrough	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Return policy trust test	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	First order unboxing	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Exit

From organic to paid

Pick the winner
A video that beats its batch on views and clean claims is flagged. Hook, product and setting go into the hook library.
Ask the creator
We ask permission to run it as a paid ad, with the label kept and the creator's say on edits.
Test as an ad
One variable per test: same video, one new audience. Losers killed early.
Scale or stop
Winners get more budget against target CAC. Losers stop. The creator hears the result either way.

From the video to the checkout

Send quiz-led videos to the Skin Quiz: a personalized routine in 30 seconds.
Send Max Repair System Duo videos to the product page, where subscriptions save 20% on every order.
End first-order videos on 15% off your first order.
Mention free shipping only for domestic orders until the brand confirms more.
Mention free 45-day returns when a video is about trying the routine.

Part 15 of 15

Want to see the first briefs?

Grab a time here

reviews on one Max Repair Duo

reviews on the Lipid-Cream + Hydra-Serum Duo

off a first order

off every subscription order

One variable per test

One number to protect

Claims come from the site

Pay for output, cap the downside

Quiz to routine

Dry-day cream swap

Subscription walkthrough

Return policy trust test

First order unboxing

Four sources in

Five filters, fewer each step

Dry-skin routine fan

Oily or humid-climate skin

Easily dehydrated skin

Frequent traveler

First-timer

Packs for the next trip

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Two creators live every week

First hooks

Move the median

Premium and paid

Keep, change or stop

$15,000 at the top cap

From organic to paid

From the video to the checkout

Skincare rules for every creator

Quote the sheet, nothing else

No medical advice

Label the partnership first

Show real use, not edits

Stay off the organ waitlist campaign

No comparisons, no price games

Want to see the first briefs?